Projects

Auto & Home Purchase Intent Study (Wave 2)

Hertz · Automotive · 2025 · Customer Research

0
Respondents
43
Questions
43
Mapped
38
Pending Review

Questions

Which of the following best describes your experience or plans with purchasing a NEW CAR?
multiple_choice
NeedRelevance
Which of the following best describes your experience or plans with purchasing a USED CAR?
multiple_choice
NeedRelevance
Which of the following best describes your experience or plans with purchasing a HOME?
multiple_choice
NeedRelevance
Who in your household typically makes vehicle purchasing decisions?
multiple_choice
NeedFit
When was the last time you rented a car?
multiple_choice
NeedTiming
Which rental car companies have you heard of? [Select all that apply]
multiple_choice
NeedRelevance
What is your annual household income?
multiple_choice
NeedFit
When thinking about places where you can buy a used car, which companies come to mind?
multiple_choice
NeedRelevance
Which of the following companies have you heard of as a place to buy a used car? [Select all that apply]
multiple_choice
NeedRelevance
How likely are you to consider purchasing your next used car from each of the following?
multiple_choice
NeedFit
Please select which statements describe these companies. [Select all that apply]
multiple_choice
Thinking overall, how would you rate your impression of each brand?
multiple_choice
TrustNeedConsistency
Before today, were you aware that some rental car companies sell their used cars to consumers?
multiple_choice
NeedRelevance
Have you ever PURCHASED — not just rented — a used car from a rental car company such as Avis, Enterprise, or Hertz?
multiple_choice
NeedRelevance
Please read carefully. This question is about PURCHASING a used car - not renting a car. Would you consider PURCHASING a used car from a rental car company such as Hertz, Avis, or Enterprise?
multiple_choice
TrustNeedRelevance
How much do you agree or disagree with the following statements about buying a used car from a rental car company?
multiple_choice
TrustNeedIntegrity
What concerns or reasons might prevent you from buying a used car from a rental car company? [Select all that apply]
multiple_choice
TrustNeedIntegrity
When you think specifically about Hertz Car Sales, does the brand make you more or less likely to consider buying a used car from them?
multiple_choice
TrustNeedConsistency
Please indicate how much you agree or disagree with the following statements about Hertz Car Sales.
multiple_choice
What would make you more likely to consider Hertz Car Sales as a place to buy a used car?
open_ended
TrustNeedFit
When thinking about purchasing a used car, which of the following do you typically decide on FIRST?
multiple_choice
NeedRelevance
Which of the following best describes how you would prefer to shop for and buy a used car?
multiple_choice
NeedFit
When choosing where to buy a used car — and thinking about what leads you to your final decision — please rate how important each of the following factors are in your choice.
multiple_choice
TrustNeedFit
Which of these factors MOST influence your final choice? [Select only up to two]
multiple_choice
NeedFit
Which factors would most influence whether you return to the same dealership in the future? (Select all that apply)
multiple_choice
TrustNeedConsistency
Where do you typically look for information when shopping for a used car? Select all that apply
multiple_choice
NeedRelevance
Which of the following best describes you?
multiple_choice
NeedFit
Which of the following benefits or perks would make you more likely to purchase a used car from a rental car company? (select top 3)
multiple_choice
NeedFit
How important is taking a test drive before purchasing a used vehicle?
multiple_choice
NeedUtility
What is your ideal length for a test drive when considering a used vehicle?
multiple_choice
NeedFit
Compared to before you reviewed these questions and benefits, how has your interest in buying a used car from a company like Hertz Car Sales changed?
multiple_choice
NeedRelevance
What was the ONE THING that moved the needle for you?
open_ended
NeedRelevance
How many vehicles does your household own or lease?
multiple_choice
NeedFit
What is your primary mode of transportation?
multiple_choice
NeedRelevance
How often do you rent a car?
multiple_choice
NeedRelevance
What is the primary reason you rent cars?
multiple_choice
NeedRelevance
What type of vehicle do you typically rent?
multiple_choice
NeedFit
Which rental car company do you use most often?
multiple_choice
NeedFit
What factors are most important when choosing a rental car company? (Select all that apply)
multiple_choice
TrustNeedFit
What is your age?
multiple_choice
What is your gender?
multiple_choice
Where do you currently live?
multiple_choice
NeedFit
Do you live in an urban, suburban, or rural area?
multiple_choice
NeedFit