Brand Naming Evaluation

What is your total annual household income before taxes?

Which of the following do you currently use? (Select all that apply)

Which of the following eyewear brands have you purchased or seriously considered in the last 24 months? (Select all that apply)

On your most recent purchase, approximately how much did you spend on the frames alone (excluding prescription lenses)?

Which of the following best describes your approach to purchasing eyewear?

Where do you typically shop for eyewear?

How often do you purchase luxury goods (fashion, accessories, watches)?

Based on the name above - Wrenne - what kind of retail eyewear destination does this sound like?

Which words come to mind when you see the name: Wrenne? (Select all that apply)

Based on the name above - Solenne - what kind of retail eyewear destination does this sound like?

Which words come to mind when you see the name: Solenne? (Select all that apply)

Based on the name above - Spex - what kind of retail eyewear destination does this sound like?

Which words come to mind when you see the name: Spex? (Select all that apply)

Based on the name above - MySpex - what kind of retail eyewear destination does this sound like?

Which words come to mind when you see the name: MySpex? (Select all that apply)

Of all the names shown today, which is your favorite for a new high-end retail eyewear destination?

Why?

Is there anything about any of these names that felt off or wrong for a luxury eyewear brand?

If you had to choose only one, which of the following is more likely to make you switch from your current eyewear provider to a new boutique?

Which of the following best describes your willingness to pay a premium price for frames if the shopping and post-purchase experience were significantly more personalized than a traditional eyewear boutique?

Does the name MySpex remind you of any existing medical or eye care providers?

If you knew that a luxury eyewear boutique was owned by a leading national network of clinical eye care doctors, how would that influence your interest in shopping there?

When visiting a new luxury eyewear boutique, which of the following store identities would give you the most confidence in your purchase? (select one)

How would knowing a luxury boutique is owned by a medical network affect your perception of the following?

How does the presence of an in-house eye doctor affect your perception of a luxury eyewear brand?

If a luxury boutique accepts outside prescriptions from your preferred doctor but does not perform exams on-site, how does that impact your perception of the brand?

Now, specifically considering MyEyeDr, a well-known national eye care provider: How would a 'Luxe' concept created by this specific brand change your perception of them?

When choosing a new high-end eyewear destination, which THREE of the following services or experiences would most influence your decision to shop there? [Select 3]

Of the options you selected, which would MOST influence your decision to shop there?

What is your age?

What is your gender?

What state do you reside in?