Auto Purchase Intent Study (Wave 3)

When was the last time you purchased a NEW CAR?

When was the last time you purchased a USED CAR?

When do you plan to purchase your next car?

Which type of device do you prefer to use when researching or purchasing a vehicle online?

How many times have you rented a car?

When was the last time you rented a car?

How comfortable would you feel purchasing a used vehicle from a rental company like Avis, Hertz, Budget, etc.?

What concerns, if any, would you have about purchasing a used vehicle from a rental company? (select all that apply)

What concerns, if any, would you have about purchasing a used vehicle from a rental company? (select all that apply)

Which factors would most influence your decision to buy a used car from a rental company? (Select your top three)

What additional value would make you more likely to buy a used car from a rental company? (select all that apply)

Would you prefer to complete the car purchase process online, in person, or a combination of both?

How likely are you to consider a rental company for your used car purchase if they offered a "one-stop shop" experience with financing and insurance options?

How likely are you to consider a rental company for your used car purchase if they offered vehicle delivery?

You're thinking about buying your next car. What's going through your mind? (Pick the answer that most fits you and how you start the shopping process!)

When you were actively shopping for your last car, what stood out about your experience? (Pick the answer that most fits you and how you shop!)

After completing (or nearly completing) the process of buying a car, how did you feel? (Pick the answer that fits your emotions after making this type of purchase).

How does the idea of buying a vehicle with a full maintenance service history and certification impact your view of purchasing from a rental company?

Which words or phrases make you feel most confident about purchasing a used car from a rental company? (Select all that apply)

Where do you typically go to research used cars before making a purchase? (Select all that apply)

Which social platforms most influence your decision where to purchase a used vehicle? (Select all that apply)

When purchasing a used car, which factors contribute most to building your trust in a seller? (Rank these factors)

What makes you feel more confident about buying from a rental company compared to a traditional dealership or online seller? (select all that apply)

Which style of communication do you find most appealing when interacting with a used car brand?

Rank what's important to you in a used car dealership brand.

What content would you trust from a used car dealer?

Which best reflects your emotional state during the car-buying process? (select all that apply)

How many vehicles does your household own or lease?

Who in your household typically makes vehicle purchasing decisions?

What is your primary mode of transportation?

Would you considering buying an electric or hybrid vehicle?

How often do you rent a car?

What is the primary reason you rent cars?

What type of vehicle do you typically rent?

Which rental car company do you use most often?

What factors are most important when choosing a rental car company? (Select all that apply)

How satisfied are you with your most recent rental car experience?

What issues, if any, have you faced when renting a car? (Select all that apply)

Are you a member of any rental car loyalty programs?

What is your age?

What is your gender?

What is your marital status?

How many people live in your household, including yourself?

What is your annual household income?

What is your current employment status?

What industry do (or did) you work in?

In what state or U.S. territory do you live?

Do you live in an urban, suburban, or rural area?

What is the highest level of education you have completed?

Are you interested in being paid $200 to join a one-hour focus group about your answers? If so, please provide your name and your email address, and select your preferred date and time in the following question. Your information will be kept private and will not be used for any marketing purposes. You must also be able to accept money via Venmo or PayPal.If you qualify to be interviewed, you will be contacted and invited to your focus group by research@program11.com. Please keep an eye out!

Please select your availability for a 1 hour focus group below.