Customer Experience Study

How long ago did you complete your last California Closets installation?

How many installations have you completed with California Closets?

Do you anticipate doing another project with California Closets?

What other companies did you consider when you were preparing for your project?

Why did you choose California Closets?

How long had you been thinking about this project before you called California Closets to get started?

In your own words, what problem were you trying to solve by contacting California Closets?

What prompted you to contact California Closets to start this project? [Select all that apply]

What emotions did you feel about your space BEFORE you contacted California Closets? [Select all that apply]

What emotions did you feel about your space DURING your time working with California Closets? [Select all that apply]

What emotions did you feel about your space AFTER you contacted California Closets? [Select all that apply]

COVID Life. Please indicate which activities currently take place in your home (Select all that apply).

Life Values. People look for or want different goals out of life. Please study this list carefully and then rate each item in terms of how important it is to you in your daily life on the scale indicated.

Which word resonates with you more?

Which word resonates with you more?

Which statement resonates with you more?

Which word resonates with you more?

Which word resonates with you more?

Which word resonates with you more?

Which word resonates with you more?

Life Stages. Which of the following do you plan to do within the next year?

Hobbies / Interests. To help us understand our customers' lifestyles, please indicate the interests and activities in which you or your spouse enjoy participating on a regular basis. (select all that apply)

Personality. Below is a list of statements. Please indicate how you feel about each statement by indicating your level of agreement or disagreement.

Happiness. Please state your level of agreement for the following statements.

Values. How important are the following in your life?

Typically, when you need to make a big buying decision for your home, do you…

When you need to make a big purchase, which option best describes your approach to the purchase?

When you need to make a big purchase for your home, how would you rank what influences your final decision?

What are your three favorite TV shows right now?

Which of the following scripted TV shows did you enjoy watching in 2019? Check all that apply.

Which reality TV shows do you enjoy watching? Check all that apply.

Which design shows do you enjoy watching? Check all that apply.

Who are your favorite designers?

What are your favorite Instagram accounts to follow?

Social Media. Please check the frequency in which you used the following social media sites in the last week. Check only one answer for each site.

Where do you recall encountering California Closets posts or advertisements? (Select all that apply).

What other brands do you love for your home?

With which gender do you most identify?

How long have you owned your current primary residence?

Which of the following best represents your race and/or ethnic group? One or more categories may be selected.

What is the highest level of school you have completed or the highest degree you have received?

Information about income is very important to understand our results. Would you please give us your best guess? Please indicate the answer that includes your entire household income in 2019.

Overall, what description best represents your political ideology?

Overall, do you consider yourself to be...

Which of the following best represents where you live?

What is your current marital status?

How many children do you have?

How many children currently live in your home?

If you are interested in receiving $100.00 to be interviewed on Zoom for 1 hour about your experience with California Closets, please provide your email address:

Last question before you receive your coupon code! Do you live in Canada or the United States?