Consumer Brand Perception Study

What is your age?

What is your ZIP code?

Which best describes your total household income before taxes in the past year?

When did you last shop for or buy a vehicle, or when are you planning to?

Is that vehicle (the one you bought or are planning to buy) new or used?

Which best describes your current employment?

Which best describes the type of work you do?

When you’ve shopped for a car loan or financing in the past, which best describes your experience?

Which best describes why you haven’t financed a car? (select all that apply)

Have you ever had to try multiple lenders before getting approved for a car loan?

Have you ever used a dealership's in-house financing to buy a car?

Whether you are looking for a car now or bought one recently, how important are these factors to your car purchase?

Many people experience financial setbacks. In the past 24 months, have any of the following happened to you? Select all that apply.

Think about a typical used car dealership. Is each statement below true or not true?

After reading this, how interested are you in shopping with this used car dealership?

How believable are these statements from a used car dealership?

How different does this company sound from a typical used car dealership?

What appeals to you most in the statements?

What, if anything, made you skeptical?

Look at the choices below. Which one makes you want to visit this dealership the MOST? Which one makes you want to visit them the LEAST?

What did you like so much about your favorite choice?

What do you dislike about your least favorite?

We've been talking about a national rental car company that sells used cars. That company is Hertz Car Sales — the used car division of Hertz. Were you aware Hertz sells used cars?

How does knowing this company is Hertz change your interest in shopping there?

Why did you answer the way you did?

Please indicate how much you agree or disagree with each statement about Hertz Car Sales.

How believable is each of these statements now?

To make sure you are paying attention, which answer is NOT a color?

How does each of the following statements affect your interest in shopping with Hertz Car Sales?

Look at the headlines below. Which ones do you like the best? Put your favorite headline at the top (Number 1). Put your least favorite headline at the bottom.

Why did your favorite headline stand out to you?

Almost done! What would make you most likely to visit Hertz Car Sales — either online or in person?

What is your gender?

Would you be open to being contacted about a paid follow-up research opportunity in the next few months?